Give Back Friday: BRUNA x Jane Goodall Institute Austria

Our ethos at BRUNA has always been fine jewelry made responsibly. If we have any hope of fighting the climate crisis, it will take all of our collective efforts to work toward rejuvenating our beloved planet. Our Earth's resources are not eternal, and we are on a dangerous path of pushing it to its limits. But, we can make impactful changes that will replenish and save our Earth if we commit to it together.

Give Back Friday is our way of giving thanks by giving back. Each year, we carefully select a project close to our hearts in collaboration with a charitable organization and take action on the most pressing issues facing our planet.

For the second year in a row, we will partner with the Jane Goodall Institute Austria to support their project to save the bees. Each purchase you make this Give Back Friday will aid their holistic reforestation and beekeeping project in Western Uganda.

This will take us one step further in our efforts to support conscious living and protect the bees, which are an essential part of the biodiversity on which we all depend for survival.

Why are bees so important?

Bees make up a vital part of our ecosystem–especially when it comes to food production. Bees' decline has severe effects on biodiversity and significant consequences for humans. This is because bees work as one of the Earth's primary pollinators.

Pollination occurs when insects, such as bees, pick up the pollen from flowers and spread it onto plants and food crops, and is essential to producing many fruits and vegetables. In addition, beekeeping provides an important source of income for many rural communities.

Why do we need to save the bees?

The bee population has been threatened in recent decades due to climate change and damaging human actions, including habitat loss, intensive farming practices, changes in weather patterns, the excessive use of pesticides, and air pollution.

Moreover, there is a strong correlation between climate change and the extinction rate of bees. Scientists have found that the bee population is dwindling as our planet becomes increasingly hot.

What else can you do to save the bees?

Apart from supporting our Give Back Friday initiative with the Jane Goodall Institute Austria, there are lots of things you can do to save the bees! You can:

- Create a bee haven at home: Plant bee-friendly plants in your window boxes, planters, and garden to give them a safe space to pollinate.

- Go chemical-free in your garden: Treat your plants with organic and natural products instead of chemicals.

- Support Local Beekeepers and Organizations: An easy way to help the bees is to support local beekeepers and buy their local products, from honey and beeswax to candles.

-Adopt a bee or beehive as a gift: A great addition to your Give Back Friday shopping, why not give a present that helps save our bees? Der World Wildlife Fund is a great organization where you can adopt a honeybee and give a gift that gives back.

Buzzworthy facts about bees

Did you know that...

- Honeybees understand the concept of zero and can add and subtract numbers.

- Honeybees can be trained to detect landmines more effectively than sniffer dogs.

- Some bumblebees can fly at an altitude of 5,500 meters (18,000 feet) above sea level (a height just shy of Mount Kilimanjaro's summit).

- Some bumblebees can be taught to play soccer.

- Some bumblebees can remember good and bad experiences, suggesting they have a form of consciousness.

- It takes 556 worker bees to produce 0.5 kg of honey.

Learn more about bees

Want to learn more about bees and why they are so essential? Check out these resources:

Documentaries on beekeeping:

Ted Talk Playlist:

The book The Insect Crisis The Fall of the Tiny Empires That Run the World (see book description (here).)