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OUR 2030 GOALS
CHARTING OUR RESPONSIBILITY JOURNEY
OUR 2030 GOALS
CHARTING OUR RESPONSIBILITY JOURNEY
Ever since the brand was established, our vision at BRUNA has been to create jewelry that has a positive impact on our ecosystems.
While we’re proud of our journey so far, we know that there is more we can do to fulfill our vision. That’s why we've formalized our commitments into a set of ambitious yet reachable goals that we aim to achieve by 2030 to contribute to the Sustainable Development Goals of the United Nations.
This isn't just a statement—it's a public pledge and a promise to our community, partners, and the planet that we're in this for the long haul.
Our 2030 Goals
PROTECTING AND RESTORING NATURAL ECOSYSTEMS
Our goal is to reach net-zero emissions, adopt 100% conscious materials, and conserve 500 hectares of land, rivers, and/or oceans.
CHALLENGING AND CHAMPIONING A BETTER INDUSTRY
We aim to achieve full circularity and 100% supply chain transparency and to make a tangible difference in communities whose livelihoods depend on the jewelry industry.
INSPIRING AND EMPOWERING THE BRUNA COMMUNITY
We’ll have the best workplace for our team, be a fully equitable, diverse, and inclusive brand, and make a significant contribution to promoting human and labor rights.
1. PROTECTING AND RESTORING NATURAL ECOSYSTEMS
CLIMATE ACTION
By 2030, we want to go beyond climate neutrality and drive our business and supply chains toward net-zero greenhouse gas (GHG) emissions.
We aim to decrease GHG emission intensity by 51.6% from our 2022 baseline through a series of Reduction Action Plans. This includes the adoption of lower-impact materials for packaging and shipping optimization. Our target is aligned with the objectives of the Paris Agreement to limit global warming to well below 2°C above pre-industrial levels.
CONSCIOUS MATERIALS FOR JEWELRY AND PACKAGING
By 2030, 100% of our materials will meet our criteria for “conscious” materials, which we define as low-impact materials from responsible suppliers who adhere to our social and environmental standards in keeping with our Code of Conduct for Business Partners and Materials Standard.
We plan to meet this target by conducting thorough assessments of our sourced materials and researching potential alternatives that are economically and technically within reach. Additionally, we’ll engage with business partners to promote the importance of materials certifications and we’ll conduct regular on-site visits to monitor compliance with our Standards and commitment to responsible sourcing and production practices.
BIODIVERSITY CONSERVATION
By 2030, we aim to conserve 500 hectares of land, rivers, and/or oceans to protect the biodiversity and ecosystem services of terrestrial, freshwater, and/or marine ecosystems.
We’ll achieve this by supporting conservation, restoration, and regeneration programs through our carbon offsetting and philanthropic strategies. The use of low-impact materials for our products and packaging, including FSC-certified paper-based materials for our jewelry and shipping boxes, also contributes to this goal.
3. INSPIRING AND EMPOWERING THE BRUNA COMMUNITY
TEAM SATISFACTION, DEVELOPMENT, AND WELL-BEING
By 2023, BRUNA will be a workplace where every individual thrives both personally and professionally. We’ll prioritize overall satisfaction and foster continuous development and engagement.
We plan to reach this goal by ensuring a good understanding of engagement, conducting regular performance conversations, and providing structured professional development plans including training, mentorship, and career advancement opportunities, as well as mental and physical well-being programs.
Our goal is to live up to our values as much as possible to ensure the highest satisfaction achievable on an individual and team level.
EQUITY, DIVERSITY, AND INCLUSION
By 2030, BRUNA will be a fully equitable, diverse, and inclusive brand that’s representative of our community.
We’ll do this by improving the accessibility of our website, undertaking regular unconscious bias training within the team, and working with a diverse community of content creators and influencers who are committed to our values.
HUMAN AND LABOR RIGHTS
By 2030, we want to make a significant contribution to promoting human and labor rights relevant to workers in the jewelry industry.
This will be achieved by striving for 100% adoption by our business partners of a living wage along our entire supply chain, and by actively participating in initiatives aimed at improving working conditions and protecting the rights of artisanal miners and jewelry artisans globally.
About the Sustainable Development Goals
Established by the United Nations, the Sustainable Development Goals (SDGs) are a set of 17 interconnected objectives designed to address the world's most pressing challenges by 2030.
These goals encompass a wide range of issues, from eradicating poverty and hunger to promoting good health, quality education, gender equality, clean water, and affordable clean energy.
GOAL 5
Gender equality
Achieve gender equality and empower all women and girls.
The SDGs serve as a universal call to action, urging governments, businesses, and communities worldwide to collaborate in creating a more equitable, sustainable, and resilient future. By tackling issues holistically, the SDGs recognize the interdependence of social, economic, and environmental factors, striving to leave no one behind while fostering a world of peace and prosperity for people and the planet.
LEARN MORE ABOUT OUR PROGRESS IN OUR IMPACT REPORT
About the Sustainable Development Goals
Established by the United Nations, the Sustainable Development Goals (SDGs) are a set of 17 interconnected objectives designed to address the world's most pressing challenges by 2030.
These goals encompass a wide range of issues, from eradicating poverty and hunger to promoting good health, quality education, gender equality, clean water, and affordable clean energy.
GOAL 5
Gender equality
Achieve gender equality and empower all women and girls.
GOAL 8
Decent work and economic growth
Promote sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all.
GOAL 10
Reduced inequalities
Reduce inequality within and among countries.
GOAL 12
Responsible consumption and production
Ensure sustainable consumption and production patterns.
GOAL 13
Climate action
Take urgent action to combat climate change and its impacts.
GOAL 14
Life below water
Conserve and sustainably use the oceans, seas, and marine resources for sustainable development.
GOAL 15
Life on land
Protect, restore, and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, halt and reverse land degradation, and halt biodiversity loss.
GOAL 17
Partnerships for the Goals
Revitalize the Global Partnership for Sustainable Development.
The SDGs serve as a universal call to action, urging governments, businesses, and communities worldwide to collaborate in creating a more equitable, sustainable, and resilient future. By tackling issues holistically, the SDGs recognize the interdependence of social, economic, and environmental factors, striving to leave no one behind while fostering a world of peace and prosperity for people and the planet.
LEARN MORE ABOUT OUR PROGRESS IN OUR IMPACT REPORT
