BRUNA’s Positive Impact Fund
BRUNA’s Positive Impact Fund
At BRUNA, we truly believe that the beauty of our jewelry lies in the wonders of nature and the skilled contribution of our jewelry makers.
Each and every piece is infused with the passion, talent, and hard work of these individuals who are dedicated to creating exquisite designs that capture the essence of nature's beauty.
For this reason, we’re committed to protecting and conserving natural resources, and to doing our part so that the jewelry industry becomes a source of dignified work for all.
We're committed to using our business and community as a force for good, and to ensure that we're giving back more than we take.
That's why we’re committed to driving meaningful change through purposeful investments. Through our Positive Impact Fund, we channel our contributions towards impact priorities that align with and accelerate our 2030 goals. These efforts include philanthropic donations, carbon credits purchases, participation in industry initiatives and certification programs, and more. Our ultimate ambition is to realize our vision of creating jewelry with a positive impact on ecosystems.
We're honored to have this opportunity and we hope that together we can create a brighter, more sustainable future for all.
OUR IMPACT PRIORITIES
Conserve 500 hectares of land, rivers, and/or oceans by 2030
We recognize that nature has inherent value in its own right and that biodiversity plays a crucial role in supporting life. If some species—even tiny ones like bees—were to decline or disappear, we would no longer have access to important services provided by healthy ecosystems, including clean air and water, fertile soil for growing crops, pollination, and flood prevention. This is why we’re committed to contributing to the conservation and/or restoration of 500 hectares of land, rivers, and/or oceans and their ecosystems by 2030.
Improve the life of workers involved in artisanal and small-scale mining activities
The jewelry industry relies heavily on raw materials, including precious metals and gemstones, that are sourced from communities in developing and emerging economies. However, miners often struggle to break free from the poverty cycle, which makes supporting their communities all the more critical. To this end, we are committed to positively impacting the lives of workers involved in artisanal and small-scale mining activities through partnerships with relevant non-profit organizations. Our ultimate goal is to ensure that the jewelry sector becomes a source of dignified work for all.
Support the dreams of admirable changemakers in the BRUNA community
At BRUNA, we’re eager to do our best to make a difference. But we can’t change the world alone. That’s why we aim to surround ourselves with a community of changemakers who are on the same mission. And that’s why we choose to help admirable community members or organizations who are making a difference through our Positive Impact Fund. The funds are used to support education, entrepreneurial activities, and civic engagement initiatives.
Conserve 500 hectares of land, rivers, and/or oceans by 2030
We recognize that nature has inherent value in its own right and that biodiversity plays a crucial role in supporting life. If some species—even tiny ones like bees—were to decline or disappear, we would no longer have access to important services provided by healthy ecosystems, including clean air and water, fertile soil for growing crops, pollination, and flood prevention. This is why we’re committed to contributing to the conservation and/or restoration of 500 hectares of land, rivers, and/or oceans and their ecosystems by 2030.
Improve the life of workers involved in artisanal and small-scale mining activities
The jewelry industry relies heavily on raw materials, including precious metals and gemstones, that are sourced from communities in developing and emerging economies. However, miners often struggle to break free from the poverty cycle, which makes supporting their communities all the more critical. To this end, we are committed to positively impacting the lives of workers involved in artisanal and small-scale mining activities through partnerships with relevant non-profit organizations. Our ultimate goal is to ensure that the jewelry sector becomes a source of dignified work for all.
Support the dreams of admirable changemakers in the BRUNA community
At BRUNA, we’re eager to do our best to make a difference. But we can’t change the world alone. That’s why we aim to surround ourselves with a community of changemakers who are on the same mission. And that’s why we choose to help admirable community members or organizations who are making a difference through our Positive Impact Fund. The funds are used to support education, entrepreneurial activities, and civic engagement initiatives.
PROJECTS SUPPORTED
Since 2019, we have invested over €285,000 to drive meaningful change. These funds include our philanthropic contributions to trusted charities that are fighting for a better future for all. You can learn more about the philanthropic projects we’ve supported below.
Empowering women
In the spirit of the magical season, during the launch of our pop-up store in Graz in December 2024, we made a special gesture by gifting a donation on behalf of each attendee, amounting to a €600 donation to Die Schwalbe. Founded by Angelika Vanek-Enyinnaya, an inspiring, passionate woman, herself a former psychiatric patient in Graz, this small but impactful initiative supports women in life crises, such as those facing violence or mental health challenges, by providing shared housing and the resources needed to rebuild independence. As a young, women-led company, we are inspired by Die Schwalbe’s vision and the resilience it fosters in the women it serves.
Helping a female-led mine site go “chemical-free”
Artisanal gold miners are the world’s largest consumers of mercury. Used to separate gold from waste rock, mercury is a powerful neurotoxin that’s harmful to the environment and to people, especially pregnant women. With a $10,000 donation to The Impact Facility, BRUNA is contributing to the introduction of low-tech, easy-to-use equipment at a female-run mine operation in Osiri Matanda, a large mining community in Western Kenya. The goal of this is to demonstrate the feasibility of alternative mercury-free processing techniques and encourage a move away from harmful chemicals. Learn more about this project here.
Supporting the next generation of women mining engineers
With a donation of $7,500, we're sponsoring an internship position for a female mining engineer and graduate of Jomo Kenyatta University of Agriculture and Technology to join The Impact Facility’s team of artisanal mining experts and engineers. This support will enhance the skills and long-term career prospects of local female mining professionals in a sector that is still largely male-dominated, and enable mining communities supported by The Impact Facility to receive comprehensive technical support. Learn more about this project here.
Inspiring hope through action with Roots & Shoots
Part of the Jane Goodall Institute’s Roots & Shoots program, NICE (Network Intercultural Exchange) is a global initiative that brings together like-minded young people from various countries to foster cross-cultural connections and mutual learning while offering support to motivated changemakers in their efforts to implement projects for the betterment of animals, people, and the environment. The project focuses on topics such as peace, forest conservation, climate action, and raw materials/recycling. Running from April 2023 to August 2025, NICE is funded by a €45,000 Austrian grant and a €7,700 contribution from BRUNA.
Saving the bees with the Jane Goodall Institute Austria
The global bee population is declining due to the consequences of human activities. For the second year in a row, on the occasion of Give Back Friday in 2022, we partnered with the Jane Goodall Institut Austria and donated €29,680 to contribute to their holistic reforestation and beekeeping project in Western Uganda that helps protect biodiversity.
Learn more about this project here.
Protecting the last wild chimpanzees with the Jane Goodall Institute Austria
Dr. Jane Goodall is one of the world's most famous conservationists and scientists. Her pioneering study of wild chimpanzees revolutionized how we think about both chimpanzees and ourselves.
Between 2021 and 2022, we donated over €71,000 to the Jane Goodall Institute Austria to protect the last wild chimpanzees, preserve their habitats, and strengthen local communities.
Supporting Ukrainian Refugees with Caritas
To show our solidarity with the millions of Ukrainian women and children who were forced to leave their homes, we donated €10,000 to Caritas in 2022.
Our donation helps refugees in arrival centers in Austria, providing a warm and comfortable transitory space and healthy food and drinks. It also assists Caritas' partner organizations, mostly in Romania, Poland, and Hungary, where refugees find their first safe haven.
Offsetting carbon emissions with the Change Climate Project
As a Climate Neutral Certified brand, we offset 100% of our residual emissions by investing in climate crisis solutions. In 2022, we spent over €40,000 for the purchasing of carbon credits, thereby supporting nature-based solutions and renewable energy technologies including the Agrocortex Project in Brazil, the Dempsey Ridge Wind Project in the USA, and the Haicheng Landfill Gas Collection Project in China. Learn more about our Climate Neutrality and carbon offsetting program here.
Supporting Agricultural Education with Kindernothilfe Austria
Founded in 1996, Kindernothilfe Austria is a non-profit that aims to give as many children as possible a better life in the world's poorest regions. Projects for sustainable development, the elimination of poverty, and humanitarian aid have been the focus of their work in over 30 countries worldwide for more than 25 years.
In 2022, we donated €10,000 to support the agricultural education and training of 4,500 children and youth in Tacobamba and Sucre, Bolivia, to teach these young people and their communities about the environment, water, forests, and the climate crisis, as a way to fight against malnourishment and maternal and infant mortality.
Advocating for change with Global 2000
GLOBAL 2000, an independent Austrian environmental organization and a member of Friends of the Earth, is the largest international environmental network.
Since 1982, GLOBAL 2000 has been working on radical social themes to uncover potential hazards for humans and the environment. In 2022, we donated €10,500 to help the organization closely monitor and work towards bettering the development of environmental policy in Austria.
Preserving wildlife with WWF
For 60 years, the World Wide Fund for Nature (WWF) has worked to help people and nature thrive. It’s the world’s leading conservation organization and works to help local communities conserve the natural resources they depend upon, transform markets and policies toward sustainability, and protect and restore species and their habitats.
BRUNA has donated over €20,000 to WWF Austria, contributing to WWF’s vision to build a future in which people live in harmony with nature.
Fulfilling children’s dreams with Stiftung Kindertraum
The joy in a child's eyes is the greatest gift. Every year, Stiftung Kindertraum makes around 200 children's dreams come true. In 2019, BRUNA contributed to this organization with the hope of bringing new energy and confidence to families of children affected by serious illnesses.
Sharing hope with Sterntalerhof
Sterntalerhof is a children's hospice and harbourage for families with chronically and terminally ill children. The organization’s mission is to bring a feeling of comfort, hope, confidence, and zest for life to children and their families. In 2021, BRUNA donated €5,000 to their cause.
Empowering women
In the spirit of the magical season, during the launch of our pop-up store in Graz in December 2024, we made a special gesture by gifting a donation on behalf of each attendee, amounting to a €600 donation to Die Schwalbe. Founded by Angelika Vanek-Enyinnaya, an inspiring, passionate woman, herself a former psychiatric patient in Graz, this small but impactful initiative supports women in life crises, such as those facing violence or mental health challenges, by providing shared housing and the resources needed to rebuild independence. As a young, women-led company, we are inspired by Die Schwalbe’s vision and the resilience it fosters in the women it serves.
Helping a female-led mine site go “chemical-free”
Artisanal gold miners are the world’s largest consumers of mercury. Used to separate gold from waste rock, mercury is a powerful neurotoxin that’s harmful to the environment and to people, especially pregnant women. With a $10,000 donation to The Impact Facility, BRUNA is contributing to the introduction of low-tech, easy-to-use equipment at a female-run mine operation in Osiri Matanda, a large mining community in Western Kenya. The goal of this is to demonstrate the feasibility of alternative mercury-free processing techniques and encourage a move away from harmful chemicals. Learn more about this project here.
Supporting the next generation of women mining engineers
With a donation of $7,500, we're sponsoring an internship position for a female mining engineer and graduate of Jomo Kenyatta University of Agriculture and Technology to join The Impact Facility’s team of artisanal mining experts and engineers. This support will enhance the skills and long-term career prospects of local female mining professionals in a sector that is still largely male-dominated, and enable mining communities supported by The Impact Facility to receive comprehensive technical support. Learn more about this project here.
Inspiring hope through action with Roots & Shoots
Part of the Jane Goodall Institute’s Roots & Shoots program, NICE (Network Intercultural Exchange) is a global initiative that brings together like-minded young people from various countries to foster cross-cultural connections and mutual learning while offering support to motivated changemakers in their efforts to implement projects for the betterment of animals, people, and the environment. The project focuses on topics such as peace, forest conservation, climate action, and raw materials/recycling. Running from April 2023 to August 2025, NICE is funded by a €45,000 Austrian grant and a €7,700 contribution from BRUNA.
Saving the bees with the Jane Goodall Institute Austria
The global bee population is declining due to the consequences of human activities. For the second year in a row, on the occasion of Give Back Friday in 2022, we partnered with the Jane Goodall Institut Austria and donated €29,680 to contribute to their holistic reforestation and beekeeping project in Western Uganda that helps protect biodiversity.
Learn more about this project here.
Protecting the last wild chimpanzees with the Jane Goodall Institute Austria
Dr. Jane Goodall is one of the world's most famous conservationists and scientists. Her pioneering study of wild chimpanzees revolutionized how we think about both chimpanzees and ourselves.
Between 2021 and 2022, we donated over €71,000 to the Jane Goodall Institute Austria to protect the last wild chimpanzees, preserve their habitats, and strengthen local communities.
Supporting Ukrainian Refugees with Caritas
To show our solidarity with the millions of Ukrainian women and children who were forced to leave their homes, we donated €10,000 to Caritas in 2022.
Our donation helps refugees in arrival centers in Austria, providing a warm and comfortable transitory space and healthy food and drinks. It also assists Caritas' partner organizations, mostly in Romania, Poland, and Hungary, where refugees find their first safe haven.
Offsetting carbon emissions with the Change Climate Project
As a Climate Neutral Certified brand, we offset 100% of our residual emissions by investing in climate crisis solutions. In 2022, we spent over €40,000 for the purchasing of carbon credits, thereby supporting nature-based solutions and renewable energy technologies including the Agrocortex Project in Brazil, the Dempsey Ridge Wind Project in the USA, and the Haicheng Landfill Gas Collection Project in China. Learn more about our Climate Neutrality and carbon offsetting program here.
Supporting Agricultural Education with Kindernothilfe Austria
Founded in 1996, Kindernothilfe Austria is a non-profit that aims to give as many children as possible a better life in the world's poorest regions. Projects for sustainable development, the elimination of poverty, and humanitarian aid have been the focus of their work in over 30 countries worldwide for more than 25 years.
In 2022, we donated €10,000 to support the agricultural education and training of 4,500 children and youth in Tacobamba and Sucre, Bolivia, to teach these young people and their communities about the environment, water, forests, and the climate crisis, as a way to fight against malnourishment and maternal and infant mortality.
Advocating for change with Global 2000
GLOBAL 2000, an independent Austrian environmental organization and a member of Friends of the Earth, is the largest international environmental network.
Since 1982, GLOBAL 2000 has been working on radical social themes to uncover potential hazards for humans and the environment. In 2022, we donated €10,500 to help the organization closely monitor and work towards bettering the development of environmental policy in Austria.
Preserving wildlife with WWF
For 60 years, the World Wide Fund for Nature (WWF) has worked to help people and nature thrive. It’s the world’s leading conservation organization and works to help local communities conserve the natural resources they depend upon, transform markets and policies toward sustainability, and protect and restore species and their habitats.
BRUNA has donated over €20,000 to WWF Austria, contributing to WWF’s vision to build a future in which people live in harmony with nature.
Fulfilling children’s dreams with Stiftung Kindertraum
The joy in a child's eyes is the greatest gift. Every year, Stiftung Kindertraum makes around 200 children's dreams come true. In 2019, BRUNA contributed to this organization with the hope of bringing new energy and confidence to families of children affected by serious illnesses.
Sharing hope with Sterntalerhof
Sterntalerhof is a children's hospice and harbourage for families with chronically and terminally ill children. The organization’s mission is to bring a feeling of comfort, hope, confidence, and zest for life to children and their families. In 2021, BRUNA donated €5,000 to their cause.
BECOME A PARTNER OR A SUPPORTER
If you are a non-profit organization working towards the goals of BRUNA’s Positive Impact Fund, please reach out to our Environmental, Social, and Governance team at esg@brunathelabel.com. You can submit a project for consideration by completing our form here.
If you are an individual, business, or other organization wishing to partner with us or contribute to our Positive Impact Fund, please also reach out!

























































