Our Story

About BRUNA The Label

Ever since BRUNA was born, by a chance discovery on the island of Tahiti, we’ve dedicated ourselves to designing exceptional jewellery that complements nature’s beauty and diversity.


BRUNA’s story began when our founder discovered rare Keshi pearls during her travels through the French Polynesian islands. These unique, natural pearls are considered a by-product in pearl farming’s search for perfection, which just didn’t seem right to her. This discovery of something so beautiful that was unfairly destined to be thrown away sparked a unique idea. A small bag of pearls and a whole lot of inspiration later, BRUNA was to become the answer to her endless search for conscious, long-lasting jewellery.

Every piece of our collection has been truly thought out to add a unique take and stand the test of time. We work closely with expert goldsmiths who use the highest quality materials – from precious metals to genuine gemstones and ethically sourced pearls – to create that piece of jewellery that you’ve, honestly, always been looking for.


We fully believe that expertly crafted quality and outstanding design doesn’t have to cost the earth. BRUNA has always been dedicated to sustainable, ethical craftsmanship and giving back, which is why as a 1% For The Planet member, we’ve pledged to donate 1% of our label’s annual profits to supporting environmental organizations in protecting Mother Nature.


Fine jewellery made responsibly - That’s BRUNA.

Bruna The Label cares, which is why our core values are built upon

Longevity & Premium Quality

We focus on style, premium quality and longevity. We only use the most enduring, highest quality materials, handmade by exceptional craftsmen, so your jewellery will accompany you for a long time. Learn more about our Materials & Quality here


Fair Pricing

We believe that luxury should not be reserved for an elite few. That’s why we sell directly to our customers, cutting out the traditional middle-man costs and pass on the savings directly to you. That way we don’t need high mark-ups and can make the highest quality products affordable. At BRUNA we create fine jewellery for everyone, every single day. 

Sustainability & Ethics

We are convinced that our fine jewellery should make you feel and look good on the inside as well as the outside. For us, style should never come at the expense of the people producing it or the planet we are lucky enough to call our home. We proudly support ethical consumerism and a sustainable lifestyle. Learn more about how we care on our Sustainability & Ethics page!