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OUR RESPONSIBILITY
Ever since BRUNA was established, it’s been our vision to create jewelry that has a positive impact on our ecosystems.
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OUR RESPONSIBILITY
Ever since BRUNA was established, it’s been our vision to create jewelry that has a positive impact on our ecosystems.
BRUNA AT A GLANCE
ETHICAL PRECIOUS METALS
We use ethical precious metals to minimize environmental impacts while supporting artisanal communities.
CLIMATE NEUTRAL
We are proud to be a Climate Neutral Certified brand since 2020. This means that we avoid, reduce, and offset all our carbon emissions to fight climate change.
€225,000 + DONATED
Since 2019, we have donated over €225,000 to supporting trusted charities that work hard for a better future for all.
83% WOMEN TEAM MEMBERS
We are a woman-led, women-powered business. With a team that embraces 9 nationalities, we make it our mission to empower women and believe in equity, diversity, and inclusion.
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OUR STRATEGIC PILLARS
Our vision is ambitious, but not out of reach. Our strategy is based on three pillars, which you can explore below. This is how we can achieve our vision, together.
PROTECTING AND RESTORING NATURAL ECOSYSTEMS
We commit to taking action against the climate crisis and providing relief for all those who are affected by it—people, animals, and future generations.
We commit to choosing conscious materials for the creation of beautiful, timeless jewelry pieces and packaging.
Conscious of the complex relations between the planet, people, and animals, we commit to protecting and conserving biodiversity.
Read more about our work to protect and restore natural ecosystems here.
01- PROTECTING AND RESTORING NATURAL ECOSYSTEMS
We commit to taking action against the climate crisis and providing relief for all those who are affected by it—people, animals, and future generations.
We commit to choosing conscious materials for the creation of beautiful, timeless jewelry pieces and packaging.
Conscious of the complex relations between the planet, people, and animals, we commit to protecting and conserving biodiversity.
Read more about our work to protect and restore natural ecosystems here.
02- CHALLENGING AND CHAMPIONING A BETTER INDUSTRY
We commit to building responsible, traceable supply chains, in collaboration with business partners who adhere to our ethical standards.
We commit to contributing to the sustainable development of the communities in which we operate and along our value chain.
We commit to creating new circular models of production and consumption.
Read more about our work to challenge and champion a better industry here.
03- INSPIRING AND EMPOWERING THE BRUNA COMMUNITY
We commit to enabling BRUNA team members to achieve their best through team satisfaction, development, and well-being.
We commit to uplifting and celebrating the uniqueness and diversity of all members of our community.
We commit to respecting and promoting the internationally recognized human and labor rights of all workers.
Read more about our work to inspire and empower the BRUNA community here .
OUR JOURNEY
Our strategy is the outcome, but not the final destination, of our journey so far. This is where we started, where we are, and where we’re going.
OUR VALUE CHAIN
All of this wouldn’t be possible without our cherished team, our beloved community, and our trusted business partners who believe in and support our vision from all over the world.
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OUR CERTIFICATIONS AND MEMBERSHIPS
We recognize the vital importance of earning and maintaining third-party certifications that attest to our dedication to people and the planet. Certifications are not just badges—they represent the culmination of hard work and the continuous efforts we make both internally and in our supply chains to create a more responsible jewelry industry with a view to continuous improvement.
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Climate Neutral Certification
Issued by the Change Climate Project, it certifies that we measure, reduce, and compensate for all the emissions that result from producing and delivering our jewelry. Learn more here.
RESPONSIBLE JEWELRY COUNCIL (RJC) CODE OF PRACTICES CERTIFICATION
Issued by the RJC, the leading authority for sustainability standards in the global watch and jewelry industry, it certifies that we adhere to rigorous ethical, social, and environmental standards. Learn more here.
Forest Stewardship Council (FSC) Chain of Custody Certification
Issued by the FSC, it certifies that our packaging is made from FSC®-certified and other controlled materials, thereby supporting responsible management of the world’s forests. Learn more here.
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Watch and Jewellery Initiative 2030
We’re proud to be a member of the Watch and Jewellery Initiative 2030, a collaborative industry initiative to accelerate positive impact in three areas: building climate resilience, preserving resources, and fostering inclusiveness. Learn more here.
UNITED NATIONS WOMEN’S EMPOWERMENT PRINCIPLES (WEPS)
We’re also proud signatories of the United Nations Women’s Empowerment Principles (WEPs), a primary vehicle for corporate delivery on gender equality dimensions of the 2030 Agenda and the United Nations Sustainable Development Goals. Learn more here.
GIVING BACK
The beauty of our jewelry is only possible because of the gifts of nature and the invaluable contributions of workers around the world. This is why we’re committed to giving back. We’ve worked hard to establish BRUNA’s Positive Impact Fund and have donated over €225,000 since 2019.
Learn more about BRUNA’s charitable giving through our Positive Impact Fund.
OUR VISION FOR THE FUTURE
While we’re proud of our progress so far, there is still so much more we want to achieve on our journey to create jewelry that has a positive impact on our ecosystems. As we continue to grow, learn, and acquire expertise, our ambition is to adopt policies and practices that create value for all of our stakeholders.
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